Dr. Murray Heber is an internationally recognized expert in the neuroscience of performance, flow states, and human potential. A captivating speaker and storyteller, Murray draws on decades of experience working with professional and Olympic athletes, including serving as a player performance consultant in the NHL and contributing to five Olympic and Paralympic Games.
His expertise has also extended to tactical environments, where he has worked with former Navy SEALs to optimize mental and physical performance in high-stakes scenarios. As the co-founder of The Flow Factory, Murray is pioneering the integration of human flow states with artificial intelligence to unlock peak performance in both humans and machines. He has conducted cutting-edge research on wearable technologies and EEG-based brain health, consulting with innovators like Neurable to develop tools to support flow states and brain health optimization.
Murray is also the researcher and producer of Flow, a 12-part documentary series that explores the science and transformative potential of flow states. Whether inspiring athletes, business leaders, or professionals, Murray bridges neuroscience with actionable strategies to empower individuals and teams to achieve their fullest potential. Murray brings a compelling vision for how flow can unlock extraordinary performance in sport, leadership, and life.
Ford Burles, PhD is a cognitive neuroscientist specializing in neuroimaging, machine learning, and cognitive augmentation. With over a decade of experience in neuroscience research, technology development, and high-performance cognition, he helps organizations leverage cutting-edge tools to enhance human potential.
Ford’s expertise spans neurotechnology, AI-driven cognitive performance, and spatial orientation, with a unique focus on space health and extreme cognition. He has worked extensively with astronauts, studying the impact of spaceflight on brain structure, function, and navigation. His background in field neuroscience, including ambulatory EEG and multimodal biometric data collection, allows him to develop real-world solutions for sports, healthcare, and high-stakes operational environments.
A specialist in machine learning and AI for neuroimaging, Ford designs custom cognitive tasks and advanced analytical pipelines that integrate EEG, fMRI, eye-tracking, and behavioral data. His work bridges neuroscience and technology, optimizing diagnostic tools, cognitive assessment, and human performance in complex environments.
Passionate about pushing the boundaries of cognition, Ford combines neuroimaging, AI, and spatial cognition research to shape the future of cognitive augmentation—whether in space, elite performance, or healthcare innovation.
Michael McLaren-Gradinaru is a cognitive neuroscientist specializing in cognitive training, neuroimaging, and neurotechnology. With expertise in brain augmentation and AI-driven cognitive enhancement, he applies cutting-edge research to develop groundbreaking tools that push the boundaries of human performance.
Michael’s deep knowledge of brain training, neuroimaging, and neurostimulation is paired with strong coding, software design, and AI/LLM experience, allowing him to bridge neuroscience and technology in innovative ways. He has led prototype development at the intersection of neuroscience and applied AI, transforming theoretical insights into real-world applications with high-impact results.
Passionate about unlocking cognitive potential, Michael thrives in forward-thinking teams, where he integrates neurotechnology, AI, and human performance science to shape the future of cognitive augmentation.
Dominic Kingston is a creative strategist and co-founder of TheFlowFactory.ai. He blends two decades of brand strategy, digital marketing, and entrepreneurial experience to unlock the potential of ideas. Equally adept in B2B and B2C markets, he’s worked in both enterprise and scrappy startups, guiding brands to stand up and be different while connecting with their audience to thrive in competitive markets.
Known for his unconventional thinking and sharp instincts, Dominic has worn many hats—agency planner, client-side leader, and founder—seeing firsthand the triumphs and trials of building businesses. Dominic is not new to tech, he was a partner in a Microsoft Certified CRM consulting company, helping organizations optimize stakeholder engagement, and built a highly interactive fitness app, integrating video and audio coaching to deliver rich, complex fitness programs. Whether advising fintech innovators, agtech disruptors, or industrial tech pioneers, his talent lies in bridging bold ideas with real-world application.
Dominic inspires teams to think differently, take risks, and create meaningful brands in an ever-evolving world. When he’s not shaping strategy, you’ll find him chasing dopamine on a mountain bike or snowboard—seeking flow, pushing limits, and occasionally breaking bones.
Murray recognized when I had a lot on my mind one summer practice session and I wasn’t performing at my best. He observed that when the creativity or intensity of my efforts on the ice increased, my performance increased dramatically and helped me focus on, and only on, the task at hand. I still think of that when I find myself with a busy mind heading into a game or practice, I ask myself ‘what can I do in my warm-up that is creative or of high intensity to help me find focus and flow’? That still works for me every time.
I’ve had the pleasure of knowing Dr. Murray Heber for many years now, both as an athlete and as a practitioner & professional. Alongside the traditional needs to bring the best physical and mental self to perform and excel, Murray is also very knowledgeable about aligning these components together, where one has the chance to experience a Flow State where mind and body meet – that is when one has the opportunity for excellence. Murray brings this unique perspective to the achievement of High Performance.
Nash’s mental progressions and confidence have really allowed him to control the game and carry the puck with confidence and create offence opportunities. Working with Murray has exponentially improved his performance
In 2020 I was really worried about the compressed schedule of games and I was almost certain I would have to play injured when it counted the most. Luckily for me, I got to work with Murray and learned to move properly while still competing hard. When it came to the big day, the Stanley Cup Finals, I was able to play pain free and at my best.
